is an award-winning producer/director that has been creating commercials and content for over 25 years. Over that time, he has worked as a creative, producer, a director as well as a stunt actor.
With hundreds of commercials to his credit, from American Express to Volkswagen, working at agencies, production companies, and cable networks, he has honed the craft of creating visual stories that are impactful.
Jacob began his production career at WNAC-TV in Boston while attending Emerson College. Starting as a Floor Director and later an Assistant Director in the control room, live TV taught Jacob a lot about making decisions in a pinch and helped him develop the instinct to not second guess. That experience gave him an internal glossary of actions and solutions focused on always moving a production toward creative excellence.
At WNAC-TV, he was exposed to film-style production, producing a magazine show. Working as the entire support crew; the assistant cameraman, sound, gaffer, AD, PA, and assistant editor; may have been overwhelming yet it taught him the value of all the support positions in a production.
Taking that experience to New York, he rose from PA to Executive Producer at commercial production companies.
Well-versed in the technical language of commercial filmmaking, he worked closely with ad agencies and soon began his tenure as an agency producer and a creative.
His foray into directing occurred on a Gain commercial for Procter and Gamble. Jacob captured “real consumers” instead of actors in a way that felt authentic and so relatable to viewers that sales spiked. The project turned into a campaign of over 30 spots filmed nationally and got him noticed as a “people director.”
Some of his clients and agencies include AT&T, American Express, Johnson & Johnson, Burger King, Walmart, Grey Advertising, Y&R, Uniworld, and BBDO.
718 541 8839